The Creative Kickstart
Start conversations that keep your customers coming back
I'm Kate Mendoza, a creative copywriter specialising in email newsletters and blogs.I help service businesses like yours build and nurture relationships with their ideal clients.
From setting up 'done for you' email newsletters to writing compelling blogs that engage your audience, I'm here to help you connect with new customers and then keep the conversation going.
Why email newsletters matter
Do you really need an email newsletter?
The short answer is yes! Even if your business has a good social media following, email newsletters are one of the best marketing investments you can make, and here's why:
Building your own email list gives you control and ownership of your customer relationships – no more worrying about algorithms
The ROI of email marketing far outstrips that of channels like social media and Google ads
You've worked hard to build contacts through social media and face-to-face networking or advertising – you're missing a trick if you're not developing that connection through regular emails
Your existing customers are your most valuable asset – don't let the relationship go cold by not keeping in touch
Email content can be easily repurposed for social media and/or expanded into blog posts, giving you more bang for your buck
Whether you need a 'done for you' service with a branded email template, content strategy and landing pages, or you just want someone to write great content for you, I'm ready to help.
Blog writing
How a blog could benefit your business
You might think blogs are a bit old-fashioned, or that they only work for certain types of businesses but, done well, they can be a valuable asset and a vital part of your marketing mix.Here are 5 reasons why a blog could work for you:
Drive traffic to your website - whether from social media, search or your own emails
Foster relationships with your customers – this is particularly important for service businesses where the connection with your brand is key
Improve your website's SEO performance
Showcase your expertise and credibility, building trust between you and existing or potential customers
Generate new leads that you can develop through email marketing, social media and more
Keen to find out how a blog could help your business? Let's chat about how we could work together.
"I'll bring the creativity and knowhow that will take your clients from interested to committed, leaving you free to focus on running your business."
my services
Helping you connect with your customers
Not sure what to talk about in a newsletter? Feel overwhelmed and unable to make a start? That's where I come in.I'll help you find the right words to speak to your customers to make them feel valued and connected to your brand. In a few easy steps, you can start to unlock the benefits of email newsletters and blogs.Here's a taster of how we could work together:
| Email newsletters |
|---|
| • 'Done for you' email set up using Mailerlite. Can include: - Newsletter template - Landing pages - Welcome sequences - Content strategy and ideas |
| • Content creation for weekly, monthly or quarterly newsletters |
| • 'Build your list' campaigns |
| • Ad-hoc campaigns, for example to promote new services or events |
| • Reviews or audits of your existing newsletters |
| Blogs |
|---|
| • SEO blog writing - Optimised content for target keywords - Meta titles/descriptions - Internal/external linking |
| • Topic research and identification - Researching high-traffic or trending topics - Creating editorial calendars |
| • Thought leadership blogs or founder posts |
| • Content refreshing - Updating old blog posts for SEO, accuracy, and relevancy to improve traffic and rankings |
about me
What makes me different?
As a copywriter, I'm passionate about using words to build relationships with different audiences. Having written for everyone from expert scientists to young families and most people in-between, I'm skilled at adapting language and style to find the right tone of voice for your business.Following a degree in English from the University of Cambridge, I spent a good portion of my career working in the charity sector in communications and health promotion.The mix of experience that gave me in corporate publications, websites, printed brochures and more, helped me hone my skills as an adaptable and creative writer.
After some time out to look after my young family, in 2019 I studied for an Advanced Diploma in Social Media Marketing with Digital Mums followed by training in Facebook advertising with the Social Media Hub.Having worked with a wide variety of audiences, I'm skilled at developing the trust and empathy that is essential to building relationships on screen or in print.I now love using that experience to help small business and startups like yours find their voice and develop the right communications for their brand.Alongside my freelance work, I'm also a mum of two fantastic, animal-mad daughters and so I'm pretty adept at time management and multi-tasking! I'm based in Tunbridge Wells, Kent, and work in-person or remotely.
case studies
See my work
Case Study 1 – HR ConsultancyThe brief: My clients had founded an HR consultancy, Henry & Harris Partnership, and needed a communications style and website to match their expertise in the field.The project: I worked in partnership with the founders to build an understanding of their customer base and to establish an authentic tone of voice that would help them connect with their clients. Working with their PR consultancy and web developer, I wrote, edited and proofread all the content for their site.Case Study 2 – Interior Design StudioThe brief: The business, Hello Geronimo, was pivoting from specialising in prints and greetings cards to becoming an interior design studio. As a result, it needed a new strapline, website content and email newsletter to showcase the founder's work.The project: I worked one-to-one with the founder to understand her ideal clients and what set her apart from the competition. I translated this into engaging copy for her website, a monthly newsletter and blog posts which helps potential clients to understand her style, approach and why they would want to work with her.
Testimonials"Kate is a great copywriter to work with. Nothing was too much to ask and she was always willing to supply ideas.Kate quickly develops an understanding of the intended target audience and adapts the tone and style to engage. Kate would always solve for the perfect fit depending on what asset or you needed the copy for and if the same meaning was required but at half the length that's what was prompltly delivered.Meticulous, with a good eye for detail, I would recommend Kate for any copywriting briefs."Ben Walsh
Managing Partner, Ayzenberg London"Just wanted to say how brilliant your copy is. It's really good – got the right key words, communicates clearly and has captured the client's personality"
Jennifer Cooper
Web Developer
work with me
Let's get started
As a sole trader myself, I know how important it is to find the right people to help grow your business. Fill out the form below or send me an email about your project to set up a free 30-minute discovery call.
